The tools we offer to help your business reach interested shoppers.
The TapAutomotive Network consists of the leading marketplaces, classifieds, social, and search sites in the United States. We distribute and promote customer inventory across the most impactful sites based on DMA, make/model, and price-point, reaching millions of local shoppers to generate calls, chats, emails, and text messages.
Build your brand in the marketplace with shoppers using Facebook Ads. Promote incentives and specials to local targeted audiences. Strengthen your brand by retargeting in-market shoppers to fill out lead forms that integrate into your CRM for future sales opportunities.
Data confirms success. Insert tracking numbers with each marketing campaign (billboard, digital, paper, radio, TV) to measure which medium, promotions, incentives, and partners, are performing strongest to ensure the most effective ROI.
The TapAutomotive Network consists of the leading marketplaces, classifieds, social, and search sites in the United States. We distribute and promote customer inventory across the most impactful sites based on DMA, make/model, and price-point, reaching millions of local shoppers to generate calls, chats, forms, emails, and text messages.
Google Vehicle Listing Ads are a cost-effective way to distribute inventory to accurately targeted audiences. These ads drive traffic to website VDPs to engage purchase-intent shoppers with your dealership and increase showroom visits. Own your local market and be more competitive with rival dealerships and e-tailers through ads that help establish and promote your dealership brand.
Microsoft Automotive Solutions boasts two features for automotive dealerships looking to use the platform: Bing Places and MSN Dealer Storefront. Taking advantage of customizability features to create a well-crafted Bing Places page drives visibility to dealerships and increases traffic without the need to increase advertising budgets. MSN Dealer Storefront showcases a dealership’s inventory within the platform, giving shoppers quick and easy access to information about the dealership and its inventory.
Facebook Automotive Ads are dynamic ads that are optimized to target people who are in the market for a vehicle. Dynamically retargeting shoppers with the inventory they were researching or viewing on your website is critical for engagement, lead generation, and showroom visits. These ads can be optimized to generate traffic or leads, depending on business goals, and adding the all-new, click-to-messenger feature can streamline the customer communication process.
The TapClassified VDP solution sends low-in-the-funnel shoppers from across the leading classifieds sites to a dealership's website. Our performance-based VDP solution delivers in-market shoppers to your VDPs in a more cost-effective manner than SEM. Our customers recognize a high ROI from the VDP traffic that TapClassifieds generates with attribution detail tracking at a VIN-specific level.
OfferUp is the largest mobile-first marketplace for local buyers and sellers in the U.S. Buyers can browse or search local inventory and communicate instantly with sellers through secure chat messages in the app or click-to-call (exclusively for dealers).
Craigslist is the granddaddy of the classifieds space. Still powerful and evolving with their first app released in December ’19. 60+ million monthly shoppers. Counts leading automotive groups as customers and automotive is a Top 5 audience vertical. We’ve partnered with Craigslist for years. Our data-based “Smart Posting,” has been implemented with machine learning algorithms to generate more sales leads.
Track phone calls and text messages with Leads Portal across all digital and traditional marketing campaigns. Our technology solution will capture and record all calls and text messages within our dashboard and send them into your CRM for attribution. This turn-key solution is simple to deploy and helps measure attribution and track performance by campaign and medium.