The most successful dealerships today continue to evolve with the changes in consumer buying behavior. The manner car shoppers research and find the vehicle they are looking for has changed dramatically over the years. These changes have only become even more apparent and exacerbated with the COVID-19 consumer lifestyle changes.
Car shoppers today already do their research on their own and come into the dealership knowing exactly what they are looking for. Recent studies have shown that the typical car shopper invests 14+ hours in research and analysis before their purchase at the dealership. With dealership visits now declining to an average of less than 2 per vehicle purchase, dealerships have fewer opportunities to influence prospects with their vast inventory or salesmanship in person.
Due to the changes in auto buyer behavior, distribution and promotion of inventory (along with awareness of the dealership brand) are essential to become the dealership of choice in your sales primary markets.
The TapClassifieds Network is composed of the leading classifieds and social sites on the web that are great for finding low-in-the-funnel customers.
The TapClassifieds Network works to ...
Automotive is a leading audience vertical across classifieds and social sites. TapClassifieds leverages audience and inventory machine learning to reach, attract and target in-market vehicle buyers on behalf of the dealership.
Reaching the right audience at the right time, on the right device, and through the correct medium is the most effective manner for automotive lead generation success at the dealership level.
Sales conversion by your sales professionals is the metric of success for the TapClassifieds Network. The Network created today reaches the Gen Z, Millennial and Gen X audiences on the apps and websites used most frequently to deliver results, gain interested leads, and boost sales.
We make sure we promote and distribute your listings on platforms that drive lead generation conversion. These platforms include Craigslist, Facebook, Facebook Marketplace and the merging OfferUp/letgo, along with other strategic partners.
The granddaddy of online classifieds primarily has over 60 million visitors per month and delivers VIN-Specific phone calls, emails, form fills and text messages to your dealership. This go-to local selling platform recently released an app with detailed lead attribution to your CRM.
Facebook Marketplace is the largest audience classifieds destination in the United States with 20 million people actively engaging with vehicle listings every month. Your dealership will gain delivery of VIN-Specific calls, chats and form fills via their website and app with detailed lead attribution to your CRM. Have your inventory pop up on Facebook Marketplace when car buyers filter their search by location, category, and price.
Make your dealership known on the most popular mobile-first marketplaces for local buyers and sellers in the U.S. These GenZ and Millennial-focused platforms will deliver VIN-Specific calls, chats and form fills via app with detailed lead attribution to your CRM. Engage with modern car buyers who are already focused on purchasing a car in the near future.
According to Driving Sales, VIN-Specific leads generate the highest closing percentages for dealerships. The TapClassifieds Network increases sales opportunities for your sales team to convert with VIN-Specific calls, chats, emails, form fills and text messages with full reporting attribution by platform and campaign.
When you work with us, you set the budget based on your pre-owned inventory and the TapClassifieds Network delivers the lead generation actions your dealership paced over the calendar month. All your inquiry calls will be recorded, and all chats and texts from your prospects will be transcribed for audit. Email and form fills will include name, email, phone number and 17-digit VIN for your leads.
All lead generation actions will be recorded into your CRM for attribution. 24/7 reporting will always keep you up to date with your sales team’s success.
TapClassifieds works with car dealers across the U.S. and provides digital advertising solutions that will surpass their car selling expectations. Want to increase local auto buyers prospects and VIN-Specific leads to your dealership today?
Schedule a demo with TapClassifieds to unleash your dealership’s potential.
Email TapClassifieds at sales@tapclassifieds.com or call (888) 559-0588.